The Barcelona Bridal Fashion Week (BBFW) runway will be in the spotlights between the 20th and 23rd of April presenting creations designed by major national and international bridal wear designers. 33 top-level firms and emerging brands will take part in the runways of the sector’s international benchmark event, presenting their new products.
The BBFW walkway will be the setting for the launch of national and international firms, who will present their 2023 collection of bride gowns, groom wear and evening wear to buyers, communication media, wedding planners and guests. Besides, BBFW will set up a digital platform with an area for exclusive use of participating brands and professionals and, another one open to the general public, showing live and recorded versions of the fashion parades.
National companies such as Atelier Pronovias; Rosa Clará; Jesús Peiró; Yolancris; Sophie et Voilà; Isabel Sanchis; Marco & María, and Ramón Sanjurjo have confirmed their presence. In addition to the new Nicole Milano brand proposals, the Pronovias Group will present for the first time the Marchesa for Pronovias collection, the result of a mutual endeavour with the American brand.
Among international brands making their debut at the BBFW fashion show will be Italian designer Peter Langner, who will present his 2023 collection only in digital format; Ukraine’s Katy Corso; South Korea’s Vestal; Poland’s Agnieska Swialty; and Modeca from the Netherlands. Other international brands who will attend again, are Marylise & Rembo Styling, from Belgium; the American Demetrios; Julia Kontogruni, from Bulgaria; the Italian Carlo Pignatelli with his collection for grooms, and the French Cymbeline.
On the other hand, ratifying its commitment to young designers, the BBFW fashion show will host the ‘New Talents‘ parade with creations by Olga Macià, Lorena Panea, Poesie Sposa and Simone Marulli, among other designers who will be present for the first time on the BBFW runway like Andrea Lalanza, Mireia Balaguer and the Italian firm More.
Other designers, all from Andalusia, are making their debut on the BBFW runway this year, Moncho Heredia from Malaga, Nicolás Montenegro from Seville, Higar Novias from Córdoba and Manila Novias from Granada. All designers will present creations for brides and bridesmaids, as well as proposals for party dresses.
World premiere of Viktor&Rolf Mariage
The Viktor&Rolf Mariage brand will star in the Barcelona Bridal Night, the show’s gala evening to be held on Wednesday 20th of April at the Xavier Corberó Centre for Research and Artistic Activities. It will be the famous designer’s first world parade of his bridal line, and will exhibit creations from his Spring/Summer 2023 collection, along with a selection of iconic haute couture pieces and gowns from his Mariage line.
The BBFW trade fair will run at the same time with the runway on the 22nd and 23rd of April and will remain open until the 24th. This year’s exhibition will feature more than 320 firms, 80% of them being international visiting from 27 countries.
Barcelona Bridal Fashion Week, organised by Fira de Barcelona with the support of the Departament d’Empresa i Treball de la Generalitat de Catalunya, expects to receive entrepreneurs, retailers and distributors from around a hundred countries. Strategic buyers from Italy, Germany, the United Kingdom, France, Portugal, the United States, Brazil, Mexico, South Korea, Japan and the United Arab Emirates, all target countries for the show, contacted directly by the organisers.
About Viktor & Rolf
Viktor&Rolf is the avant-garde luxury fashion firm founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren. Widely recognised and respected for its provocative haute couture and conceptual glamour, the company aims to create spectacular beauty and surprising elegance through an unconventional approach to fashion. The brand has been presenting its exclusive creations at Paris Fashion Week for over twenty years, since the first haute couture collection in spring/summer 1998, with designs that evoke its characteristic provocative spirit infused with surreal contrasts. With Mariage, Viktor&Rolf presents its luxury bridal collections, created from an exploration of iconic elements inspired by the influences of classic haute couture. The designers are also behind the Viktor&Rolf Mister Mister collection for men, which represents an extension of their personal style, an intimate reflection of formal wear with a playful twist. Viktor&Rolf’s luxury lines also include the Viktor&Rolf Tulle collection, the exclusive Viktor&Rolf Vision optical line and a catalogue that brings together some of the world’s best-selling fragrances such as Flowerbomb, Spicebomb and Bonbon.
Organised by Fira de Barcelona with the support of the Ministry of Business and Employment of the Regional Government of Catalonia, it will celebrate its next edition between the 20th and 24th of April 2022 at the Plaza de España venue with large companies and young designers from all over the world among the exhibitors. In addition to the catwalk, which will host the fashion shows of around 30 designers between the 20th and 23rd of April, the organisation will have participation from over 300 firms, 74% being international from 25 countries at the trade fair, which from the 22nd to 24th of April will connect exhibitors with buyers, promoting business and networking in the international sphere.