BBFW 2022 – DMGMODA

Viktor&Rolf presents the world's first fashion show of its bridal line at BBFW 2022

Founded in 1993, the luxury brand created by artists Viktor Horsting and Rolf Snoeren is one of the most famous in the world of haute couture due to its distinctive avant-garde DNA, characterised by the spectacular fusion of art and design. The company will present the world’s first fashion show of its Viktor&Rolf Mariage line, dedicated exclusively to brides. The show will include the creations of the spring/summer 2023 season and a carefully chosen selection of iconic pieces from its haute couture collections and dresses from its Mariage line.

The fashion artists Viktor Horsting and Rolf Snoeren will present the world’s first fashion show of their bridal line during Barcelona Bridal Night, the gala night of the Barcelona Bridal Fashion Week event, which once again confirms itself as a world reference in bridal fashion. The fashion show will take place on Wednesday April 20^th at the Xavier Corberó Centre for Research and Artistic Activities.

Viktor Horsting and Rolf Snoeren (1969, Netherlands) met in the early 1990s during their studies at the Arnhem Academy of Art and Design, where they formed a friendship that would lead to the creation of their brand. As fashion artists, the Dutch duo stand out not only for their ability to innovate and break away from convention, but also for combining fashion, art and philosophy.

Their debut in the bridal fashion world dates back to 2017, when they presented their first collection dedicated to brides: an exploration of iconic Viktor&Rolf elements inspired by classic haute couture influences, with a modern and glamorous approach. Previously, bridal wear was already present in the collections of the firm which created Princess Mabel of Orange-Nassau’s wedding dress. “We’ve always been fascinated by the wedding dress because it’s like a story, a little universe in itself. It’s an icon of one of life’s most wonderful moments,” Horsting and Snoeren state.

For the Barcelona Bridal Night show, Viktor&Rolf are preparing a presentation inspired by couture influences with a surreal and signature twist, resulting in a bold take on their statement bridal range of sculptural and romantic designs, complemented by avant-garde couture pieces. Presenting a cohesive story with volumes grand but airy, highlighting the designer’s vision of pushing the boundaries of transformation with their conceptual body of work. Of their upcoming participation during Barcelona Bridal Night the designers have stated “We are thrilled to be a part of BBFW and to showcase our first ever Mariage show in Barcelona.”

According to Estermaria Laruccia, director of BBFW, “Viktor Horsting and Rolf Snoeren fit perfectly into our idea of fashion: in each of their dresses they manage to capture a concept of ‘beauty’ that goes far beyond aesthetics to fully enter the world of art, creativity and experimentation, with the elegance, attention to detail and intensity of a firm which is used to being a master of both haute couture and ready-to-wear fashion. We couldn’t be prouder of their presence here, which will undoubtedly bring more innovation, art and culture to the world of bridal fashion and the trade show”.