Barcelona Bridal Fashion Week 2022 closes this afternoon the doors of an edition that has meant the reunion of the international bridal fashion industry and has contributed to the reactivation of the market after a complex period. The celebration of events such as the Bridal Night, starring the world’s first fashion show of the bridal line of the haute couture firm Viktor & Rolf, has completed the BBFW offer, which has reaffirmed itself as the world’s leading bridal fashion event.
BBFW, organised by Fira de Barcelona with the support of the Departament d’Empresa i Treball de la Generalitat de Catalunya, has presented the fashion shows of 34 designers and the offer of more than 320 firms, 75% international, attracting an audience that a few hours before the closing of the show has reached more than 18,600 visitors, 65% from abroad. The event was also attended by 1,170 national and international strategic buyers, directly invited by the organisers (key buyers).
For its part, the BBFW Digital Experience digital platform, which will continue to operate until 20 June, has had 40,000 views of content since the start of the event to date.