“We are delighted to announce that Garami Signature will unveil its new collection at Rome Fashion Days on June 20, 2026, at the magnificent Palazzo Brancaccio, set in the Eternal City of Rome — where timeless elegance meets modern couture.

Hamad Jasem is an Emirati fashion designer and the founder of Garami Signature, a brand born from a deep passion for storytelling through couture. His collection stands at the intersection of UAE heritage and contemporary global fashion, blending tradition with modernity in a way that feels both timeless and forward-looking.

Crafted from luxurious fabrics, adorned with fine, hand-worked embroidery, and shaped into modern, fluid silhouettes, each garment reflects the depth of Emirati craftsmanship reimagined through a global lens. These designs are more than clothing; they are a manifestation of his personal vision—an artistic dialogue between tradition and the future of fashion.

Driven by an eagerness to share his creative voice with the world, he presents designs that carry his signature vision, reflecting years of dedication, experimentation, and an unwavering commitment to authenticity. Every piece becomes a canvas for his imagination—an opportunity to blend heritage with innovation, subtlety with boldness, and tradition with global relevance.

Through Garami Signature, he aims to celebrate the beauty of his culture while contributing a fresh, distinctive perspective to the global fashion conversation.

Garami Signature distinguishes itself by offering a unique fusion of heritage and innovation, where cultural authenticity is elevated through a modern design language. The brand establishes a distinct identity through its authentic Emirati influence, with deeply rooted inspirations drawn from local art and traditions, interpreted in a sophisticated, international way. At the same time, a strong personal vision ensures that every creation reflects his artistic perspective—bold, elegant, and emotionally driven—allowing the brand to remain both personal and memorable.

Presenting this collection in Cannes symbolizes not just a milestone, but a mission: to bring the spirit of Emirati elegance onto the world stage, offering a fresh voice that stands confidently among global fashion leaders.