On June 20, 2026, the heart of Rome once again beat in rhythm with the world of haute couture as Rome Fashion Days transformed the magnificent Palazzo Brancaccio into an unforgettable stage of elegance, creativity, and international fashion.
Set in one of Rome’s most breathtaking historic palaces, surrounded by timeless architecture, artistic details, and the unique atmosphere of the Eternal City, the event became a celebration of beauty, heritage, and modern couture vision.
BY VEL, a Ukrainian children’s and teen fashion brand founded by two sisters, presented its signature Secret Garden line — Alice Through the Looking Glass. At the heart of the brand lives the image of a little girl who dreams freely, notices beauty in the smallest details, and expresses her true self without fear.
The collection became a journey into a world of reflections, imagination, and inner freedom, where reality gently merges with fantasy. Airy flowing dresses, unconventional shapes, and sculptural silhouettes created a sense of movement, lightness, and emotional depth.
Reimagining colors from the brand’s earliest collections, BY VEL transformed childhood memories into a contemporary visual language. More than children’s couture, the brand defines its own style — a delicate fusion of tenderness, boldness, play, and authenticity.
Rome Fashion Days is more than a runway show — it is a statement of culture, artistry, and refined fashion. Against the backdrop of Roman history and aristocratic elegance, every collection presented at Palazzo Brancaccio became part of a larger narrative — where fashion meets art, tradition meets innovation, and each designer brings their unique world to life.
“Rome Fashion Days was created to celebrate haute couture through the lens of Rome’s eternal beauty. Our mission is to bring together fashion, culture, and international creativity, offering designers a prestigious platform where their collections can be seen, photographed, published, and remembered.
In Rome, every runway becomes more than a show — it becomes a story.”
— Zoriana Semeniuk, President and Fashion Producer of Rome Fashion Days
“We create your unique story in the Eternal City — Rome.”
Key MUA: @nesterovamari_mua
Key Hair: @alexandrahairmakeup
Chief of Beauty Team: @makeup_paris_study
Producer: @zarina.semenyuk
Photo: @gennaropiscopoimmagini @fotograf_artti
Production: @romefashiondays
