Zoriana Semeniuk’s professional journey in the fashion industry began in Ukraine. Since 2011, she has served as President of the Ukrainian Fashion Association, and in 2012 she founded the Ukrainian Fashion Academy, where aspiring designers were trained and supported in creating their first collections.

Since 2025, Zoriana has been developing a growing network of international fashion platforms, including Paris Fashion Days, Milan Fashion Days, Monaco Fashion Days, Rome Fashion Days, and Cannes Fashion Days. Through these projects, she creates opportunities for designers from different countries to present their collections in some of Europe’s most influential fashion destinations, supported by professional production, international media exposure, and strong creative networks.

After many years of creating opportunities and platforms for others, Zoriana felt the desire to express her own vision of fashion. This became the beginning of MAISON ZARINA.

About MAISON ZARINA

Every name carries a meaning. Every brand carries a vision. For Zoriana, the name ZARINA is deeply personal — Zarina is her birth name. At the same time, the name is inspired by the Persian word “zar,” meaning gold — a symbol of beauty, value, strength, and timeless elegance.

For her, gold is more than a colour. It represents inner light, confidence, individuality, and a presence that shines naturally.

This philosophy defines the DNA of MAISON ZARINA. The Maison is about quiet power, femininity, architectural elegance, and sophistication. It reflects the image of a woman who is confident and strong, yet refined and feminine — a woman whose presence is naturally felt.

REGALIA Couture Collection SS2027

The first REGALIA couture collection SS2027 is a tribute to timeless elegance, strength, and modern femininity. Inspired by the symbolism of royalty, the collection explores the harmony between architectural silhouettes, refined craftsmanship, and luxurious detailing.

Every couture look is meticulously handcrafted using exquisite fabrics, intricate embellishments, and sculptural construction. The signature palette of black and gold reflects confidence, power, and sophistication while celebrating the enduring beauty of haute couture.

More than a fashion collection, Regalia represents a vision of the contemporary woman—confident, graceful, and unapologetically powerful. Each design is created to embody presence, individuality, and enduring elegance.

From Milan to Paris

The debut of MAISON ZARINA began in Milan with the presentation of REGALIA SS2027 during Milan Fashion Days at Palazzo Serbelloni in September 2026. One of Milan’s most remarkable Neoclassical palaces, Palazzo Serbelloni created an almost symbolic setting for the collection. Its architectural grandeur, golden details, historic atmosphere, and sense of ceremony formed a natural dialogue with REGALIA — a collection inspired by power, prestige, and modern royalty.

Shortly afterwards, the collection was presented during Paris Fashion Days at Hôtel Le Marois. Built in 1863 and today home to France-Amériques, Hôtel Le Marois carries its own legacy of Parisian elegance, art, culture, and international exchange.

Launching MAISON ZARINA in both Milan and Paris, within two historic venues with such distinctive identities, marked an important beginning for the new couture house.

Inspired by Gold. Created to Shine.

@zarina.semenyuk
@maison.zarina